Many scholars believe that Ayurveda is the oldest healing science. In Sanskrit, the term Ayurveda translates to “the science of life.” The origins of Ayurveda and its knowledge in India can be traced back more than 5000 years. It is often referred to as the “mother of all healing.” The goal of Ayurvedic medicine or treatment is to maintain good health rather than to fight disease or illness.
Despite the fact that Ayurvedic products have been used in our culture for centuries, no one paid much attention to them prior to Patanjali. Patanjali launched its Ayurvedic product line, which took the country by storm. Patanjali’s rise has also aided in educating the public about the benefits of Ayurvedic and herbal products.
Many other businesses have begun to make changes in response to Patanjali. To compete with Patanjali, major brands are focusing more on Ayurvedic and herbal products.
About the Company:
Patanjali Ayurved Limited is a consumer goods company based in India that manufactures and sells mineral and herbal products. Baba Ramdev, along with Balkrishna, founded the company in 2006. Balkrishna owns 98.6% of the business. The company’s goal was to combine Ayurvedic knowledge with the most up-to-date technology available to produce the highest quality products for consumers.
The company was named after a Hindu sage named Patanjali, who is thought to have made significant contributions to Sanskrit literature. Patanjali’s headquarters are in Haridwar, Uttarakhand, where the company’s main manufacturing facility is located, but the company’s registered office is in Delhi. Companies such as CLSA and HSBC rank Patanjali as the fastest-growing FMCG (Fast-moving consumer goods) company in India.
Business Model:
Baba Ramdev’s name and status have played a significant role in Patanjali’s success. In addition, as of May 2016, Patanjali had approximately 4,700 retail stores across the country where the company’s products were sold. Patanjali also has an online store, as well as locations at train stations and airports, where its products can be purchased. Aside from online, the company sells its products in stores such as Hypercity, Star Bazaar, and others.
The Patanjali brand manufactures over 2500 products, the majority of which are in the personal care and food categories. Aside from that, the company manufactures a wide range of products in a variety of categories. The major categories are cosmetic products, hair products, body care products, toiletries products, healthcare products, and baby care products. Clothing is now included in that list.
Patanjali Franchise:
Patanjali franchises currently number around 5,000 in India. The company’s rapid growth demonstrates how profitable it is to invest in it. Aside from the well-known brand name, Patanjali store owners benefit from extremely low prices because no middlemen are involved in the distribution process. Farmers supply the goods directly. By investing a small amount of money, an individual can earn attractive returns.
Types of Franchises:
- Gramodhyog Nyas
- Patanjali Chikitsalaya and Arogya Kendra
- Patanjali Mega Store
Patanjali Store Franchise Cost:
Apart from the fact that the cost of investment for Patanjali Arogya Kendra is in the range of 10 to 12 lakh rupees, no accurate information on the cost investment details of Gramodhyog Nyas, Patanjali Chikitsalaya, and Arogya Kendra is available.
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Patanjali Dealership Requirements:
The requirements and cost of investment for a Patanjali franchise vary depending on the type of franchise chosen.
- The franchisee must have a minimum of 2,000 square feet to open a Patanjali Mega Store.
- The store must be in a prominent location in the city.
- Other than Divya Pharmacy and Patanjali Ayurved, no other brand’s products can be sold in the store.
- The megastore must be at least 2.5 kilometres away from an existing megastore in a metro city. The distance between non-metropolitan cities is 3.5 kilometres. Patanjali Chikitsalaya and Arogya Kendra should also be at least one kilometre away from the megastore.
- A refundable security deposit of 5 lakh rupees is required to be paid to the company. Half of the money will be donated to Divya Pharmacy, and the other half will be donated to Patanjali Ayurved Limited in Haridwar.
- The megastore must be at least 2.5 kilometres away from an existing megastore in a metro city. The distance between non-metropolitan cities is 3.5 kilometres. Patanjali Chikitsalaya and Arogya Kendra should also be at least one kilometre away from the megastore.
- The store must be located in a prominent city location.
Patanjali Dealership Procedure:
An individual can apply for a Patanjali dealership in three ways. The first option is to visit the company’s official website and fill out an application for Patanjali dealership. Another option is to contact the company’s support team via email and ask for help in obtaining a Patanjali franchise. If nothing else works, the last option is to go directly to the Patanjali office in Haridwar.
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Profit Margin:
According to the retailers, the average daily gross turnover is 25,000 rupees. In addition, by eliminating middlemen from the supply chain, the franchisee saves approximately 20% on product costs. The investor also benefits greatly from the company’s marketing strategies, which include having Baba Ramdev as the company’s brand ambassador.
Frequently Asked Questions (FAQs):
| Q: What are the various Patanjali dealerships available? |
| A: An investor can choose between three types of franchise schemes. The Gramodhyog Nyas is the first. The Patanjali Chikitsalaya & Arogya Kendra is the second, and the Patanjali Mega Store is the last. |
| Q: How much space do you need to open a Patanjali Mega Store? |
| A: A minimum of 2,000 square feet is required to set up a Patanjali Mega Store. |
| Q: Is the Patanjali franchise profitable? |
| A: Yes, the answer is yes. Investing in Patanjali is a wise choice. On a daily basis, a franchisee earns around 25,000 rupees in gross revenue. In addition, because there are no middlemen in the dealership chain, the franchisee saves 20% on costs. |
| Q: What is the investment required to open a Patanjali Mega Store? |
| A: A one-crore-rupee initial investment is required to open a Patanjali Mega Store. |
| Q: How many Patanjali franchises are there in India right now? |
| A: Currently, there are over 5,000 Patanjali franchises located throughout the country. |
| Q: When did Patanjali first appear? |
| A: Baba Ramdev and Balkrishna established Patanjali in 2006. |
| Q: Patanjali sells what kinds of products? |
| A: Panatanjali manufactures and sells a wide variety of products in their stores. Personal care and food are the two most important product categories. Patanjali also sells cosmetics, fashion apparel, hair products, healthcare products, bodycare products, and so on. Patanjali manufactures over 2500 different types of products in total. |
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