Royal Enfield is a multinational Indian motorcycle manufacturer with main offices in Chennai, Tamil Nadu, With manufacturing facilities in Chennai, India, the company claims to be the oldest global motorcycle brand in continuous production. The Royal Enfield Bullet, Classic 350, Meteor 350, Classic 500, Interceptor 650, Continental, and other classic-looking motorcycles are produced by the company. Royal Enfield also produces adventurous and offroad motorcycles, such as the Royal Enfield Himalayan.
About the Company:
Royal Enfield is a well-known Indian motorcycle manufacturer. Albert Eadie and R.W. Smith founded the Eadie Manufacturing Company in Redditch in 1891. It was accomplished by acquiring another company called Townsend Cycle. Later, the company was renamed Enfield Manufacturing Company Limited.
The company is a subsidiary of Eicher Motors Limited, an Indian automaker, and is licenced by Indian Madras Motors. In 1990, the company formed a partnership with the Eicher Group, which it merged with in 1994.
The bikes are made in the city of Chennai (Madras earlier). With the first vehicle produced in 1901, the company claims the title of “the oldest global motorcycle brand in continuous production. The company’s Bullet model has the longest motorcycle production history.
Today, Royal Enfield has a global presence, with bikes sold in over 50 countries around the world. But that’s not all. In 2015, Royal Enfield surpassed the global sales of the well-known motorcycle brand Harley-Davidson.
Royal Enfield sells a wide range of bikes all over the world, but the most popular bikes in India are as follows:
- Himalayan
- Thunderbird
- Continental GT
- Bullet
Aside from motorcycles, the company sells accessories in its stores, such as keychains, helmets, saddlebags, emblems, and so on. The company also sells its own products. Royal Enfield’s clothing line includes casual shirts, denim, t-shirts, ride wear, and leather jackets. The company has a footwear line that complements the rider’s personality.
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Royal Enfield Dealership & Franchise:
Motor vehicles, whether two-wheelers or four-wheelers, were designed to transport people from one location to another. However, after decades, they have evolved into a fashion statement. Aside from a vehicle that serves its purpose, people want something that is efficient and attractive. Whether we’re talking about automobiles or bicycles. In terms of motorcycles, Royal Enfield is a well-known brand in India. The company is so well-known in the country that people can identify the brand simply by hearing the sound of their bikes. Royal Enfield is a home-grown brand that has won the hearts of the public for decades with their high-quality bikes that perform admirably on the road while also looking good and, even better, making the rider look good. So, if you want to invest in a bike company and have some money to spare, this is a great option.
Royal Enfield is one of India’s most well-known and trusted brands. The company has 180 dealers spread across the country, as well as about 100 service centres. Royal Enfield motorcycles are more than just transportation; they are a fashion statement. The company has a presence in many countries, including Germany, France, Japan, the United Arab Emirates, the United Kingdom, and the United States. Royal Enfield enjoys a level of popularity that does not necessitate marketing.
There are few companies in India that excel at dealerships like Royal Enfield. The company now has 349 dealers in 239 cities around the world.
There are numerous advantages to becoming a Royal Enfield franchise owner. The company has established a number of support groups to assist individuals in establishing a Royal Enfield store. They teach the individual about the business and show them how to run a franchise. The company also provides the franchisee with stock, branding, and customer service training and support. Marketing assistance is provided to franchisees so that they can run their businesses efficiently and profitably. The company also helps the franchisee find a location for the store and provides field assistance.
An individual must sign a dealership agreement for a minimum of 5 years. Following that, the company has the option to change the duration of the agreement at any time. The company’s established brand name and presence across the country are indicators that Royal Enfield is a great choice for investing in a motorcycle company.
Royal Enfield Dealership Requirements:
One major requirement for obtaining a Royal Enfield dealership is to have an area or space for the outlet. A motorcycle requires more space because different motorcycles can be displayed in the showroom. The minimum area or space required is approximately 4,000 square feet. The store will need sections such as the main working area, bike parking, a customer lounge, an office, and space to display merchandise.
Royal Enfield Dealership Cost and Profit:
An individual must pay a significant sum of money to be associated with a brand such as Royal Enfield. An individual must invest between 50 lakh and 1 crore rupees to become the owner of a Royal enfield franchise price in india. The franchisee will also have to pay the company an additional 1 lakh rupees in franchise fees. The franchisee must also pay the company a royalty fee of 5% of the monthly gross sales of the outlet.
Royal Enfield Dealership Investment
Royal Enfield is a profitable brand for its investors. The company is so well-known that it does not even require marketing to promote its products. Royal Enfield Dealership Investment on products are guaranteed to be at least 20%.
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How to get Royal Enfield Dealership?
The procedure for obtaining a Royal Enfield dealership is straightforward. To apply for a Royal Enfield franchise, an individual must first complete the following steps:
- The first step is to go to the official website of the company.
- Then, at the bottom of the page, select the ‘Become a Dealer’ option.
- The individual will then be given an application form as well as the requirements that must be met.
- The applicant must complete the application form by providing several personal and professional details about themselves. Address proof, Aadhar card, PAN card, and bank statements are also required.
- After completing the application form, submit it.
- The application form will be reviewed by Royal Enfield personnel after it has been submitted.
- The application is evaluated using a number of criteria, and a personal interview with the candidate is also held.
- Following that, if they believe the candidate has a strong background and is capable of handling the business, they proceed with the process.
That’s all! The procedure for obtaining a Royal Enfield dealership concludes here. Let us proceed to information in order to reach the company.
Royal Enfield Head office Contact Number
The Royal Enfield head office are located in Chennai, Tamil Nadu, India, and the Royal Enfield contact number is 1800 210 0007.
Conclusion
Royal Enfield’s reputation extends beyond the Indian motorcycle industry. The company has a devoted following that is growing by the day. The company’s product quality and customer service are good indicators that investing in a Royal Enfield company is a wise decision. So the question was how to obtain a Royal Enfield Dealership. I hope this article provided you with all of the information you required. If you have any questions, please leave them in the comments section.
Frequently Asked Questions (FAQs):
| Q: What exactly is Royal Enfield? |
| A: Royal Enfield is one of the most well-known automobile brands in India. The company’s main product is motorcycles. Royal Enfield is the oldest motorcycle brand that is still producing and selling products. |
| Q: How can I obtain a Royal Enfield dealership in India? |
| A: To apply for a Royal Enfield dealership, go to the company’s official website and fill out an application form. The candidate must fill out the form with personal and official information. The form will then be reviewed by Royal Enfield personnel, who will determine whether the candidate has a good background or not and, based on that, whether or not to proceed with the candidate. |
| Q: What are the most popular Royal Enfield motorcycle models? |
| A: The most popular Royal Enfield models are the Bullet, Classic, Continental GT, Thunderbird, and Himalayan. |
| Q: Is it profitable to own a Royal Enfield dealership? |
| A: Yes, the Royal Enfield is a profitable machine. According to internet information, the minimum profit margin for Royal Enfield products is 20%. |
| Q: What documents are required to apply for a Royal Enfield dealership? |
| A: Documents such as an Aadhar card, a PAN card, address proof, and bank statements must be submitted with the application form for a Royal Enfield dealership. |
| Q: How long does the Royal Enfield franchise agreement last? |
| A: The Royal Enfield dealership agreement lasts for 5 years. |
| Q: What is the most popular Royal Enfield motorcycle? |
| A: The Bullet is Royal Enfield’s most popular and successful model. This bike is purchased by people from all over the country. |
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